Brand Kit

On this page you’ll find everything you need to properly execute communications involving the Fairfax City EDA Brand. Thank you for helping us achieve consistency and effectively communicate our mission.


LOGOS

FONTS

COLORS

Logos

The Fairfax City Economic Development brand system includes several logo variations designed for flexibility, consistency, and brand recognition. We have provided different logo lockups that should cover a variety of spaces. Instead of trying to fit a logo into a space that is too small or crowded, please use a different version for maximum visual impact and clarity. When using the icon-only mark, ensure that the Fairfax City Economic Development name is visible near or in relationship with the icon. 

Click the button below to download the full logo kit, or individually select the desired logo for download in JPG, PNG, or EPS format.

Download Logo Kit

PRIMARY LOGO_VERTICAL

PRIMARY LOGO_VERTICAL (EDA BLUE)

PRIMARY LOGO_VERTICAL (WHITE)

SECONDARY LOGO_HORIZONTAL

SECONDARY LOGO_HORIZONTAL (EDA BLUE)

SECONDARY LOGO_HORIZONTAL (WHITE)

ICON

ICON (CITY BLUE)

ICON (VIBRANT GREEN)

ICON (EDA BLUE)

ICON (WHITE)

Fonts

Few things communicate the look and feel of a brand more clearly than the way letters, numbers, and symbols are put together. Any typeface not referenced in this section is considered unauthorized for use. In rare circumstances, however, we recognize it is not realistic to use custom fonts. In which case, system default sans-serif fonts should be used, such as Arial.

*Note for designers: the font used in the logo is Good Headline Pro Wide Bold, but should not be used anywhere else.


Lato

Lato is the primary typeface used for both headings as well as body copy. It is a free, open-source font available for use on Google Fonts.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

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Colors

The consistent use of color is vital to effective brand recognition. Below are the Fairfax City EDA primary brand colors. 




EDA BLUE

CMYK: 97, 68, 51, 47
RGB: 0,54,70
Pantone: 108-16 C
Hex: #003646

CITY BLUE

CMYK: 63, 0, 0, 0
RGB: 0,204,255
Pantone: 115-6 C
Hex: #00ccff

VIBRANT GREEN

CMYK: 71, 0, 55, 0
RGB: 0,204,153
Pantone: 133-6 C
Hex: #00cc99

SECONDARY TEAL

CMYK: 81, 20, 45, 1
RGB: 1,153,150
Pantone: 124-16 C
Hex: #019996

Images

Photography is vital to our success and should be treated as an essential part of brand executions. Below you’ll find a library of images that showcase Fairfax’s beauty, culture, and opportunities. Every photo is available to download and approved for use in communications.



Voice

We speak with confidence, and aren’t afraid of sharing everything Fairfax City has to offer. We address our residents and businesses—old, new, and prospective—with enthusiasm, kindness, and honesty. Our communications should reflect our values and commitment to our community. We should strive to ensure that every brand execution communicates this tone of voice.